We invest in nature, help to restore biodiversity and regenerate ecosystems by donating 1% of our FHIRST turnover to SUGi. Our funds get used to boost the powerful web of 100% biodiverse native forests.

By using the ‘Miyawaki method’, SUGi allows the rapid creation of urban forests. It’s proven – in Japan and all around the world – that this method has a 97% success rate for tree survival. This 100% natural and organic method creates a haven for urban biodiversity. By contributing to this project, we are also restoring our inner landscape and lifestyle by a more natural and vital state. Through ‘rewilding’ we’re connecting to our roots in the natural world, which helps us to access a much needed compass to navigate our extremely busy, modern lives.

But it doesn’t end here! FHIRST has grander plans and
dreams by planting their very own urban forests.