Our story
The Fhirst of its kind. Finally.
Wondering why we created FHIRST? We felt there was something missing: a soda that’s not only refreshing and indulgent, but also good for you. After two years of uncountable kitchen recipes and stability tests, we finally did it. We had brewed a world FHIRST: an all-natural, lip-smacking soda without sugar or anything artificial, but mind-blowingly refreshing and good for you. A soda that redefines “soda as it should be.”
What we believe in.
Life is too beautiful to drink soda that’s bad for you. That’s why we created FHIRST: the first functional zero-sugar living soda that combines the benefits of living cultures and plant fibre in a real better-for-you soda. One that improves both your digestive and immunity health. Because everyone has the right to drink healthy soda.
Gut for you.
Science tells us that up to 80% of our immune system is located in our gut. That’s pretty crazy if you think about it. And we did think about it. That’s why we put billions of living cultures in every can of FHIRST, the foundational pillars of our gut and digestive system. It’s more than a party for your tastebuds. It’s a serious pampering for your immune system.
100% BEHIND OUR 1% PLEDGE.
We live on this amazing ball of nature called earth that gives us everything we need. It would be unnatural not to give anything back. That’s why we donate 1% of our turnover to SUGi through our PLANET FHIRST initiative. Our forest partner helps restore biodiversity and regenerate ecosystems by creating 100% biodiverse urban forests using the Miyawaki method. Curious to know more? That’s perfectly natural. You can read all about our 1% pledge here PLANET FHIRST
