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Planet Fhirst

Taking simple sips to build biodiversity with Fhirst

We invest in nature, help to restore biodiversity and regenerate ecosystems by donating 1% of our FHIRST turnover to SUGi. Our funds get used to boost the powerful web of 100% biodiverse native forests.

By using the ‘Miyawaki method’, SUGi allows the rapid creation of urban forests. It’s proven – in Japan and all around the world – that this method has a 97% success rate for tree survival. This 100% natural and organic method creates a haven for urban biodiversity. By contributing to this project, we are also restoring our inner landscape and lifestyle by a more natural and vital state. Through ‘rewilding’ we’re connecting to our roots in the natural world, which helps us to access a much needed compass to navigate our extremely busy, modern lives.

But it doesn’t end here! FHIRST has grander plans and
dreams by planting their very own urban forests.

More information about SUGi